What's next
Two families.
Hundreds of businesses.
One opening.
The Nottingham and Spirk families have spent 53 years turning ideas into companies. Now we're opening NS to outside capital — to grow the team, multiply the bets and take the best-kept secret in innovation mainstream.
Then
Built in private
For five decades, two families quietly invented the products behind the world's biggest brands — 1,550+ patents, $100B in client revenue, no outside capital.
Now
Open the doors
For the first time, NS is bringing in outside investors to fund what the families alone can't: more teams, more programs, more ventures at once.
Next
Take it mainstream
Turn the industry's best-kept secret into a category leader — and compress the next $100B into 15 years.
The world of what's next
AI native.
Before it had a name.
The next wave of products will sense, think and respond. NS has been building them for years — with every discipline a smart product needs, from the circuit board up, under one roof.
Whole-board design
Schematics, PCB layout and power electronics designed in-house — not outsourced.
Firmware development
Embedded software that makes hardware reliable, secure and updatable in the field.
AI & edge intelligence
On-device models and AI-enabled features that let products learn and decide.
Connected & IoT
Bluetooth, Wi-Fi and cellular systems linking products to apps, clouds and data.
Sensors & systems
Sensing, controls and electromechanical integration that turn data into action.
Product at the core
53 years of industrial design and engineering so smart products are also great products.
Most firms design the box. Some write the code. NS builds the whole thing — idea, board, firmware, AI and market.
Proof, not promises
Invented here. On shelves everywhere.
Partnering with startups
Their hardest mile.
Our home turf.
Great founders rarely fail for lack of vision. They stall in the gap between prototype and production — tooling, certification, supply chains, cost-downs. NS has crossed that gap hundreds of times. We invest alongside founders and put the whole Innovation Center behind them.
95%
NS commercialization rate
1,550+
Patents to learn from
One roof
Capital + design + engineering + launch
See NS-backed companies like Cleveland Diagnostics, ClotChip and Pro2Cool on our Partners page.
The founders
John & John wrote the playbook for bringing ideas to market.
John Nottingham and John Spirk are the world's foremost experts in commercialization — more patents than Thomas Edison, a 95% success rate, and a client list that reads like the Fortune 500. Their next invention is NS itself, built to scale.
50 years to $100B.
The next $100B in 15.
01
Expand the team
Add designers, engineers and commercialization leaders to run more programs in parallel.
02
Back more founders
Scale the Nottingham Unlimited venture model so more NS-built startups reach market.
03
Replicate the engine
Package Vertical Innovation® and the EY-NS Hub playbook so it can scale beyond one building.
04
Build the brand
Move NS from hidden gem to household name among innovators and investors.
The hidden gem is going mainstream.
The full investment thesis is in the secure dataroom for approved investors.
Request dataroom access